Born from One Wedding Built for Every Wedding
AyeDu wasn't born in a boardroom. It was born on November 20, 1995, the day Vinita and Vineet Gupta got married.
Who We Are
AyeDu is a wedding planning platform built to help couples, planners, families, and vendors stay aligned throughout the wedding journey. We believe weddings should be remembered for the moments that matter.
Our goal is simple: bring clarity, communication, and confidence to one of life's most important celebrations.
Why AyeDu Exists
Every couple deserves to be present on their wedding day. Not managing logistics. Not translating between families. Not second-guessing whether the vendor confirmed. Present.
AyeDu was built on a simple belief: the planning should feel as steady as the day is special.
In 1995, Vinita and Vineet's wedding was beautiful, but chaotic. Vineet was in the US. Vinita was in India. Communication was fragile. The budget blew out. Expectations were mismanaged. The stress nearly took over.
From that day, Vinita carried a clear mission: no couple should have to start married life inside that kind of chaos.
The problem was never just one wedding. It was the way weddings had always been planned. Too many people involved. Too little written down. Too many decisions handled through memory, phone calls, assumptions, and last-minute fixes.
AyeDu is a response to that.
It was created to bring structure to a deeply emotional, highly complex process. A fix shaped by thirty years of lived experience, hundreds of conversations with couples and planners, and more than 1,000 years of combined insight across the founding team, wedding planners, and couples who know what wedding planning really demands.
Our Mission
To give every couple, whatever their background, however complex their celebration, the tools to plan their wedding without losing themselves in the process.
Why couples choose AyeDu
Most wedding platforms are built for one kind of couple, one kind of wedding, one kind of tradition. AyeDu was built differently because Vinita's wedding wasn't one tradition, it was two. And the gap between them was where the chaos lived.
AyeDu connects couples, planners, and families in one place, so everyone is informed, aligned, and in control. Not because it's a nice feature, but because miscommunication is what ruins weddings. Bringing everyone into the same plan, in real time, is the whole point.
It was built for multicultural weddings, multi-day celebrations, blended families, and the couples who've been told their wedding is "too complicated" for off-the-shelf tools. Those couples are exactly who AyeDu was made for.
How We Built It
- ✓ AyeDu wasn't designed in isolation.
- ✓ It was shaped by wedding planners, couples, advisors, technologists, and industry experts who understand how weddings actually work.
- ✓ The platform has been influenced by the experiences and expertise of professionals like Miriam, Erum, Priya, Therese, and many others who have spent decades helping couples navigate one of the most important moments of their lives.
- ✓ Every workflow, tool, and planning experience has been informed by real weddings, real challenges, and real people.
- ✓ Because wedding planning software should reflect how weddings happen in the real world.
Who We Built it for
Couples Plan together, stay organised, and enjoy the journey. AyeDu helps couples manage every detail without losing sight of what the celebration is really about.
Wedding Planners Streamline workflows, coordinate stakeholders, manage multiple weddings, and deliver exceptional experiences for every client.
Vendors Connect with couples, showcase your services, and become part of a planning experience designed to bring everyone together.
The People Behind AyeDu
Vinita Gupta
Founder & CEO
Vinita built AyeDu to solve a problem she lived. Her focus is making wedding planning accessible and genuinely joyful, for couples, planners, and vendors, without losing the occasion in the process.
Vineet Gupta
Co-Founder
A serial entrepreneur and investor who builds for the long term. After growing Apex Resources into one of Inc. 500\\\\\\'s fastest-growing companies for three consecutive years, Vineet brings that same operational clarity to AyeDu.
Ananya Gupta
Marketing Lead
Ananya runs AyeDu\\\\\\'s social presence and works directly with vendors and couples. If you want to be featured, she\\\\\\'s your person.
Vivek Dixit
Technology Advisor
Over 20 years of experience across Gartner, Oracle, and Cognizant. As the founder of 369 Growth, Vivek helps AyeDu build a technology foundation that\\\\\\'s ready to scale.
Therese Cole
Advisor, Subject Matter Expert & Wedding Planner
Thirty years in the industry. Over 800 weddings. Therese ensures AyeDu reflects the real challenges planners face and the way weddings are genuinely managed, not just theorised about.
Where We're Going
Weddings are becoming more global, more multicultural, and more complex than ever before. Our vision is to become the platform couples, planners, families, and vendors trust to plan life's most important celebrations.
We're building for every tradition, every culture, every family structure, and every wedding story.
Because every couple deserves a wedding they can be fully present for.
Start Planning with AyeDu
Try AyeDu free for 30 days, no credit card required. Couples from $9.99 per month. Planners $19.99 per month with unlimited weddings. Vendors list free.